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Southeastern

07 May 2020

Say 'Thank You' with a Tweet: Southeastern launches new campaign to give thanks to NHS and key worker heroes

Say 'Thank You' with a Tweet:  Southeastern launches new campaign to give thanks to NHS and key worker heroes: Thankyou TwitterCards FINAL

  • Southeastern to post public #ThankYou tweets across the network on May 14
  • Passengers and public encouraged to send messages to @SE_Railway from today
  • Platform departure boards will display individual messages across London, Kent and East Sussex
  • Southeastern will also highlight dedications to loved ones and family

 LONDON May 7: Southeastern today announces the launch of a new #Thankyou campaign – giving the public the chance to send personalised messages of thanks directly to those on the Coronavirus frontline as they commute to work.

From today the public can tweet @SE_Railway to say #Thankyou to NHS staff and other key workers.

These tweets will be collated and then displayed on platform departure boards in London and 173 stations across Kent and East Sussex on Thursday 14th May 2020. They will also be posted on Southeastern’s own Twitter feed throughout the day.

People will have the chance to name a specific Southeastern service their partner or loved one is taking on May 14, so their message is on the corresponding departure board as they board the train.

People can tweet in their message from Thursday 7th May 09:00am to Wednesday 13th May 23:59pm.

Southeastern is running 1,331 services every day during lockdown, to ensure key workers are able to get to and from work safely.

David Statham, Southeastern Managing Director, said: “Throughout this difficult time it has been incredibly important to us as a company to find ways to show thanks and give back to the NHS workers and carers.

“With the majority of the country having been in lockdown at home for the past six weeks, we saw the opportunity to use our connection to the key workers to enable the public to share the messages they want to express.

“Whether we know them personally or not, we all want to be able to say a heartfelt ‘Thank you’ for all the NHS workers have done to keep us safe. And I am incredibly proud that we at Southeastern are able to provide the public with that opportunity.”

Southeastern’s social media team will select hundreds of messages to be posted or displayed on May 14. Some 175 stations will take part in total, including Charing Cross in London and stations across Kent and East Sussex, such as Canterbury East, Tunbridge Wells, Ebbsfleet International and Sevenoaks.

The new campaign comes two weeks after Southeastern launched a ‘Toot for Carers’ where drivers used the horns on 23 trains to ‘toot’ NHS in Morse code to coincide with the 8pm Clap for Carers.

Cameron Butler, a Southeastern train driver: “While my job itself hasn’t changed drastically during the lockdown, you can see the massive impact of the current situation all around. So it’s great to know that as a company we’re trying to say Thank You to all those going above and beyond.

“My job is one I love doing, and always have, but now I feel great pride knowing I am transporting our key workers who are doing such an incredible job. I’m proud to do my bit.”

Adam Downing, Station Supervisor at Ramsgate Station, added: “Right now we have a crucial responsibility of providing a lifeblood service to the frontline workers – ensuring the NHS can get where they need to be. It’s a great feeling knowing I am doing my bit to make that happen and hopefully we can help the public show their appreciation as well.”

 

Contact information

Emma Owen

Emma.Owen@southeasternrailway.co.uk

Notes to editors

Notes to Editor:

There are 175 stations across the Southeastern network that have departure boards with the capability to display messages. These include major stations such as:

Ashford

Bromley South

Canterbury East

Charing Cross

Clock House

Dartford

Dunton Green

Ebbsfleet International

Falconwood

Hayes

Hither Green

Kemsley

Mottingham

Orpington

Otford

Ramsgate

Sevenoaks

Tonbridge

Tunbridge Wells

Welling

Westcombe Park

For tweets to be compatible with the platform departure boards, and to be seen and reviewed by Southeastern for possible retweeting and display, they must follow the following steps:

  1. Tweet @SE_railway
  2. Use #Thankyou
  3. “Message” (max. 96 characters including spaces)
  4. List train departure time and station 

For further information please contact:

 Southeastern

Emma Owen, Southeastern Press Office

0330 095 9091

press.office@southeasternrailway.co.uk

BCW 
Madeleine Carter, BCW Global
madeleine.carter@bcw-global.com

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