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Southeastern

09 Feb 2018

Eight out of 10 passengers unaware they could save 50% with advance train tickets

Eight out of 10 passengers unaware they could save 50% with advance train tickets: TVM with customer (2)

According to new research commissioned by Southeastern, nearly 8 out of 10 passengers (78%) in London and the South-East underestimate that they could save up to 50% on train tickets by booking in advance.

Almost a quarter of people surveyed in London and the South-East (23%) do not book travel in advance because they do not believe it saves them any money, completely missing out on potential savings. Only 3% knew that a saving of 60% could be made when purchasing an Advance single train ticket compared to a Super Off-Peak single ticket[1].

The Southeastern survey also found that 95% do not understand that advance Off-Peak bookings can be made for Southeastern services just a day before travel. The majority (66%) believed that booking in advance meant one, if not three, months ahead of their travelling date to make the most of discounted fares on offer.

David Wornham, Passenger Services Director said:

"Our research shows that most people living within London and the South-East are unaware that they can just book the day before travel to take full advantage of our Advance fares. With so many passengers travelling Off-Peak on our network each month, many more could be saving money.

"Our Advance fares are also frozen at last year’s prices, so we are really encouraging people to book in advance when travelling Off-Peak to explore all the fantastic destinations and hidden gems across our network."

The Southeastern survey revealed three quarters (77%) of organised Brits liked the price saving element of booking travel in advance, yet when asked about their top ways to save money, only 6% considered it a priority. Collecting vouchers (32%) and buying items in the sale periods (27%) ranked the highest, with eating in more often (17%) and buying products in bulk (12%) coming ahead of booking travel in advance.

Nearly half of those surveyed (45%) are planning leisure travel by train within the next three months. The main reasons for leaving their car at home are avoiding traffic jams (29%), relaxing on the journey (25%) and getting great views of the ‘Garden of England’ (26%) from the train window along the way.

 

[1] Cost of Advance single rail ticket, in comparison to a Super Off-Peak single ticket, from London to Margate

Contact information

Southeastern Press Office

020 3750 2204

press.office@southeasternrailway.co.uk

Notes to editors

The survey results are based on independent research conducted by 3Gem Media, January 2018 across adults nationwide with 1,000 respondents.

About the Advance Fare Freeze
From January 2018, the prices of Southeastern’s Advance fares will be frozen so they remain the same as 2017. The fare freeze applies to Advance tickets only. Advance tickets are standard class Single (one way) tickets which can be bought up to 12 weeks in advance until the day before the date of travel, subject to availability.

Examples of journey savings

Tunbridge Wells to London:
Advance Fare Single - £6.10
Super Off Peak Single - £14.70

Canterbury to London:
Advance Fare Single - £10.10 or 12.50 for high speed services
Super Off Peak Single - £24.40 or 32.80 for high speed services

London to Margate:
Advance Fare Single - £10.10 or £13.80 for high speed services
Super Off Peak Single - £24.40 or £33.20 for high speed services

London to Folkestone:
Advance Fare Single - £10.90 or £13.60 for high speed services
Super Off Peak Single - £26.30 or £32.80 for high speed services

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